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9 Practical Promo Products to Impress Your Customers

Promotional marketing campaigns have been a staple of successful businesses for many years. Especially when it comes to small, local businesses, giving out promotional marketing gifts can help you boost your brand fast. If your company is looking for its next big marketing success, here are nine practical promo products that you can give out to impress your customers:


Few promotional products are as timelessly effective and sought-after as branded sunglasses that you can buy in bulk. They are affordable to stock up on, they look fantastic, and they have a practical use that will protect your customers’ eye health.

If you’re looking for a product that will be a surefire hit, you can’t go wrong with sunglasses. Even in 2023, they remain a guaranteed promo marketing hit. 

Sleep Masks

Customers need to feel healthy, rested, and happy to go out and spend their hard-earned cash. To help your customer base get a solid night’s rest, you should hand out branded sleep masks.

They are incredibly affordable to buy in bulk, so you can even give them out to every customer that makes a purchase in your store. Or, you could send them out to your already-loyal customers to further their positive outlook on your brand. 

Tote Bags

If your customers are busy folk, they are likely constantly out on the town, to either enjoy their free time or run important errands. No matter what they’re doing, having an easy-to-use, comfortable bag to carry their items around is useful.

Tote bags are not only another great affordable promotional product, but they have become hyper-stylish. Grocery stores have been using branded tote bags to help customers feel more satisfied when they check out with their huge loads of groceries. 

Drawstring Backpacks

Backpacks are a more expensive promo product to consider but are still fairly affordable when bought in bulk. Drawstring backpacks are a simpler, less expensive option that’s tailor-fit for businesses that serve fitness and sports-minded consumers.

When your customers use their drawstring backpacks at their rec sports leagues, or at the gym, they will become a walking billboard for your brand. This is a great way to make your brand become an organic part of your community landscape. 

Sunscreen Packets

Especially during the summer season, packs of branded sunscreen are a great idea for any company’s promotional marketing campaign. By giving out sunscreen packets for free, you’re demonstrating that your company truly cares about community health.

The more you make the effort to become a part of, and lift up, your community, the more beloved your brand will become. If you’re a local brand competing on a local level, this type of outreach is key to running a successful promotional marketing campaign. 

Snack Packs

Speaking of being healthy and happy, having a snack handy for when you’re out and about is a great way to fight off fatigue. If you’re carrying around a healthy pack of nuts and dried fruits, you’re sure to stay fit while avoiding high-calorie, unhealthy snacks.

Give the gift of energy-boosting snacks by handing out branded snack packs to your customers in 2023. Doing so will help you become a part of your customer’s day in a literal fashion. 

Lip Balm

Lip balm is another classic promotional item that’s been used by companies for decades. People like to look fresh, and avoiding dry lips makes your day much more comfortable.

The fact that lip balm is incredibly easy to brand, and allows you to get a ton of promo merch for cheap when you buy them in bulk, makes the item perfect for budget-conscious small businesses that have a limited marketing budget. 

Water Bottles

If you want a promotional item that’s going to be beloved by everyone who receives one, water bottles are the way to go. People need to be properly hydrated to lead a healthy, satisfying life.

By giving out branded water bottles to your consumer base, you’ll ensure that they are not only healthy but that they become attached to your brand more and more every time they take a thirst-quenching sip. 

Mobile Chargers

People use their phones and digital devices more than ever in 2023. If you want to keep your customers charged and plugged in, give them the gift of a quality mobile charger.

This is definitely one of the more expensive promo marketing options, however, so it’s best used in campaigns when you’re giving out gifts to your most loyal customers. 

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